Google I/O: reinventing a renowned conference

Over 7,000 attendees, millions of livestream viewers, and a series of Gold awards, all recognizing this one-of-a-kind event that forever redefined what a technology conference could be. The footprint and event experience has largely emulated and repeated what I conceptualized and directed.

When Google tasked Superfly with reinventing its global developers conference, Google I/O, I stepped into the role of creative director, leading the charge to transform a traditional tech gathering into a groundbreaking festival of innovation and creativity. I was the mind behind the concept to the overseeing a team and working 100 hour weeks. After winning the account with a visionary pitch, I guided the complete overhaul of the event's experiential, design, brand strategy, content strategy, and partnered with production master and mentor, Thomas Howard. We broke away from the conventional sterile conference model and redefined the event as a vibrant, immersive celebration of the developers shaping today's culture and global economy. Hosted at the Shoreline Amphitheater in Mountain View, CA, the reimagined I/O combined keynote speeches and product demos with festival-style performances, art installations, and a dynamic after-hours party, capturing the boundless energy and ingenuity of the developer community.

Our vision turned the amphitheater grounds into a canvas for creativity, featuring massive sculptural art, four-story facades, and live performances from artists like Kygo and Charli XCX. By day, the event energized attendees with cutting-edge tech showcases; by night, it morphed into an electrifying celebration with mood domes, interactive installations, and performances that thrilled the senses. We even crafted a Chrome Arcade, merging gaming and coding in a playful homage to the developer spirit.

We created a new paradigm in event experience.